Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

In this video, Mediaocean CRO Grant Parker explains dynamic creative versioning and why it’s so useful for achieving broad reach on CTV.

AdTech & Agency veteran Joey Hyche shares with TVREV how putting an identity framework at the core of CTV planning & buying can bring much needed clarity to the space.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Ryan Reynolds wants to duplicate the success of Welcome to Wrexham with the NHL’s Ottawa Senators… but how much more appetite exists for sports stories?

Why reducing streaming lag time for sports is so important and why WBD giving up their NBA rights actually makes sense.

Executives from iSpot, Songtradr, CreatorIQ and Tubular Labs weigh in on this year’s Super Bowl

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.

TVREV’s Thought Leaders Circle members offer their opinions on why ad-supported TV is having a moment right now.

Super Bowl LVII and related coverage accounted for 9.46% of all live, linear minutes watched during the week, with basketball and golf rounding out the top five programs.

Magnite’s Paige Bilins discusses issues like standardization and transparency on the FASTs in this latest Innovator Spotlight from our new report, FASTs Are The New Cable, Part 2: Advertising

WBD realizes they do need a standalone Discovery+ app after all and Sling launches a FAST of its own.

Brand Super Bowl spots are already all over YouTube, earning millions of views.

Awards shows have seen ratings declines for years, but several recent big shows have had promising results online, or are headed there permanently. It almost certainly represents the future of Hollywood self-congratulations.

With the NFL playoffs over, men’s college basketball takes first place on our ranking of the most-watched programs for Jan. 29-Feb. 5. Meanwhile, CBS maintains its No. 1 spot on the network ranking.

Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.

Madhive CEO Adam Helfgott in a Q&A about the need to integrate panel and ACR data for better measurement data.

Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.