
The Future Of Television. Dissected Daily.
New Spanish-Language TV Programming Makes A Splash
iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.
Indeed, Amazon Make Bigger Splashes With Q3 TV Advertising
New Q3 TV advertising data from iSpot shows Amazon’s surge last quarter, while revealing year-over-year increases from brands like Indeed, Target, Arby’s and more as well.
Sportsbooks Keep Betting On NFL TV Advertising
Sportsbooks roared back to TV as the 2022 NFL season first got underway, as iSpot data shows.
MLB’s Expanded Postseason Has Big Implications For Networks, Advertisers
MLB’s expanded postseason could be a major boost for network bottom lines and brands’ TV ad reach.
How Pandemic TV Ads Have Pivoted Since Early 2020
iSpot data shows how COVID-related TV ads have trended since the start of 2020 — along with pharma’s recent rise.
Live Sports Climbs To 25.5% Of TV Ad Impressions During 2022’s First Half (Report)
iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.
MLB Greenlighting CBD Ads Is The First Step Toward Broader TV Advertising For The Industry
After Major League Baseball gave the O.K. to CBD sponsorships, TV advertising would seem to be in the cards as well in the near future.
Potential MLB TV Rights Deal Could Fuel Interesting Evolution For Apple TV+
Apple’s interest in Major League Baseball rights shows a desire to evolve the Apple TV+ service and get more serious about competing with the likes of Peacock and Paramount+.
Why State Farm Probably Sticks With Aaron Rodgers On TV
Data shows that State Farm largely moved away from TV ads featuring Aaron Rodgers, but could the move wind up being short-lived?