Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.

Verizon’s just-announced PlusPlay will aggregate easy a la carte access not just to streaming-video networks but a variety of other subscription service providers, potentially a big deal for a fractured industry and frustrated customers, while dealing another blow to the battered cable bundle.

Winning Time is about sports, for sure. But it’s more about HBO doing what it usually does successfully.

A recent Neiman Marcus campaign powered by MadHive shows the promise of pairing QR codes with CTV ads.

According to Tubular Labs, there is a direct correlation between what people watch, what they shop for, and what they buy. 

Using voice commands to control technology has gone from sci-fi to standard procedure in a very short time.  Today, 62 percent of Americans say they regularly use it with at least one device.  The most common place voice is used is with apps on smartphones. Voice control is not an emerging technology; it’s mainstream and as close as your pocket or purse. 

Just as the first Gulf War effectively birthed CNN as a global 24-hour news network, so could the Russian invasion of Ukraine provide a path to its rebirth. 

The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.

Sinclair’s all-in on baseball as it prepares to launch a streaming service. But what happens if MLB’s labor talks stall?

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Laurel Rossi, CMO of true[X] and Gimbal, which is reinventing omnichannel experiences by powering more valuable exchanges between consumers and brands that respect consumers’ time, attention and privacy.

ViacomCBS has declared that every corner of the mid-major media company is focusing on maximizing its streaming future.