The Future Of Television. Dissected Daily.
The Always-On Here and Now with Theorem’s Jay Kulkarni
Meet Jay Kulkarni is the CEO and Founder of Theorem, a full-service digital marketing agency. Prior to founding Theorem, Jay was one of the earliest employees at DoubleClick, where he headed up product management for advertiser solutions and email platforms.
A Big Approach to Sports with FanDuel’s Mike Raffensperger
In this installment of our Marketer Interview video series, we meet Mike Raffensperger, the Chief Marketing Officer at Fanduel, and learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.
OK Boomer—Neil Young And The Spotify Seven Show Us How Social Influence Really Works
Neil Young’s Spotify boycott over the music platform’s hosting of controversial podcast host Joe Rogan highlights some interesting realities about influence in today’s expansive media landscape.
Is Peacock Finally Ready To Strut Its Stuff On The Big Stage?
Comcast and NBCU clearly grasp the opportunity they have to push Peacock amid the Olympics-Super Bowl confluence, judging from the last month’s fusillade of news releases, announcements, presentations, and other public statements.
Tubular Launches Amazon Shopping Data For Social-Video Viewers
Content creators, publishers, brands and agencies can now better understand what viewers of social videos are shopping for on Amazon thanks to new tools introduced today from Tubular Labs.
Canvs AI Presents the ‘All The Feels’ Awards for 2021
The last two years have witnessed one of the most transformative periods for TV viewership. Consumers' reached for content that hit the right notes, whatever those notes might be, from feeling part of a community, touching their soul, tickling the funny bone, or just plain fun...We’re proud to present the Canvs “All the Feels” Awards (AF Awards) for 2021!
With Netflix’s Big Drop, Do Other Streaming Services Change Course?
The brutal plunge in share prices that hit Netflix after last week’s so-so earnings announcement is sparking broader questions about the economic underpinnings of the entire streaming-video sector.