The Future Of Television. Dissected Daily.
How Nike's Advertising Just 'Does' It.
Nike's advertising style has never been conventional. We took a look at the numbers behind the brand's approach on digital and TV.
'Tiger Effect' Back in Full for PGA Championships Final Round
Tiger Woods's impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well.
'Timeless' Finale Will Have Emotional Fan Base Waiting for it This Fall
"Timeless" returns to NBC for a two-hour finale later this year -- a smart move given the response audiences have provided the show.
Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
The narrative of Game One of the NBA Finals was LeBron James's breakout performance... until J.R. Smith forgot the score.
Boston Bruins Driving Emotional Reactions for 2018 Stanley Cup Playoffs
At the conclusion of round one of the NHL Playoffs, a look at which teams, players and series drove the most emotional reactions.
Georgia, Nick Saban Drive National Championship Reactions
Using Canvs, we dove into who (and what) drove emotional reactions on Twitter during Monday's College Football Playoff National Championship.
Megyn Kelly is Playing You: What Did You Expect?
It should be no surprise to anyone that Megyn Kelly's new show would plant a flag directly in the heart of the controversial.
Canvs Unlocks Instagram Emotion Analytics with New API Integration
Canvs announced its brand-new Instagram API integration which allows customers access to emotional measurement capabilities for that platform.