The Future Of Television. Dissected Daily.
Brand Safety Concerns Prompting Brand 'Migration to Premium'
Brand safety concerns persist in 2018, which could be forcing a brand migration to premium environments for advertising inventory.
How Radical of an Ad Change is Fox Suggesting? A Look at the Numbers
Fox Networks will no longer run "standard" commercials in VOD and digital . The fine print is that the change in inventory will be on FX and (maybe FXX) to start. So how big of a shift is that?