The Future Of Television. Dissected Daily.
Dynamic Creative Versioning Technology Can Take Streaming To The Next Level
Mediaocean’s Grant Parker on how dynamic creative versioning can help brands personalize creative at scale.
How VIZIO Ads Uses Data To Help Clients Safely Achieve Reach and Frequency Goals
VIZIO’s Travis Hockersmith is featured in the latest Innovator Spotlight from our new report “FASTs Are The New Cable, Part 2: Advertising”
Programmatic: The Future of TV Buying
Alex Boras, Commercial Lead at Samsung’s DSP discusses the many advantages of programmatic buying on CTV.
2023: Media’s Year Of Living Dangerously
Download this new report from Evan Shapiro and PCH that explores the coming wave of subscription churn
How Zype Helps Programmers Navigate The Rapidly-Changing FAST Landscape
Zype CEO Ed Laczynski on how content owners can take advantage of the growing FAST landscape.
FASTs Are The New Cable, Part 2: Advertising
TVREV’s new deep dive into the booming FAST advertising ecosystem is here with insights, projections and our usual wit.
CCR Media’s Shea Kelly On The Value Of Embracing Complexity
Video interview with CCR Media’s Shea Kelly on how embracing the complexity of their clients’ needs has been key to their media monitoring success.
In TV, Cutting Can Be Clever
Samsung Ads’ Justin Evans and Justin Fromm on the smart way to cut ad spending during a recession.
Hot Takes 2023: Some Bold Predictions From Our Members
2023 Predictions from the top executives in TVREV’s Thought Leaders Circle.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
Why Inscape’s National Representative Panel (NRP) Will Help Accelerate The Adoption Of ACR Data
Inscape’s Charbel Makhoul explains why their new National Representative Panel is a huge step forward for ACR data.
CTV Takes Center Stage
Download this free report from Innovid on how CTV is being adopted worldwide and the best tactics for marketers to take advantage of those trends.
How Mediaocean’s Imposium Makes Personalization Possible
Mediaocean’s Ben Kartzman talks about the benefits of personalized ad creative and how Imposium is helping make that a reality.
Addressability At Scale Makes It Into “Next Year”
Industry legend Bob Ivins looks at why streaming is what finally made addressable happen.
How MyBundle.TV Lets Consumers Create Their Own Bundles
MyBundle.TV CEO Jason Cohen explains how the service lets broadband providers give consumers a way to create their own bundles.
How VIZIO Is Using Data To Help Figure Out The Programming Puzzle On Its FAST
VIZIO’s Katherine Pond explains how the company’s ACR data helps her team make better programming decisions on their WatchFree+ FAST.
How SpringServe’s Tiles Helps Smart TV OEMs Increase Revenue
SpringServe’s Joe Hirsch explains how Tiles helps smart TV OEMs increase revenue while enhancing user experience.
The TV Interface Is the Key To Pretty Much Everything
The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.
Samsung’s Justin Fromm On What’s New With The Rule Of 40
Justin Fromm discusses the latest findings from Samsung Ads’ updated report on the Rule of 40.
Hot Takes: How Should The TV Industry Protect Consumer Privacy?
Our TVREV Thought Leaders Circle members weigh in on why consumer privacy is so important and what steps the TV industry needs to take to ensure that it is respected.