The Future Of Television. Dissected Daily.
How Pluto TV Benefits From Its Relationship With Paramount (And Vice Versa)
Pluto TV’s Jeff Shultz explains their mutually beneficial relationship with parent Paramount, and how together, they create a flywheel effect.
How SpringServe Helped Bring Programmatic Buying To CTV
SpringServe founder Joe Hirsch explains the gap in the CTV ad market that led to the company’s founding in the latest Thought Leaders Circle video.
Why Going Direct To Device Is A Winning Play For Political Campaigns
In this Innovator Spotlight from our new report on how streaming is changing political advertising, VIZIO’s Nyma Quidwai lays out the advantages TV OEMs can bring to the table.
Reaching Modern Gamers Requires A New Approach from Marketers
Samsung Ad’s Nick Barrionuevo explains why gamers are such a valuable audience for advertisers and offers some best practices on how to reach them.
Magnite’s Sean Buckley On Media Company vs OEM FASTs [Video]
Magnite CRO Sean Buckley on the relative advantages of OEM and media company-owned FASTs in this Innovator Spotlight video from the “FASTs Are The New Cable” report
How Amagi Is Helping FASTs to Experiment, Iterate and Ultimately Monetize
Amagi Co-Founder Srinivasan KA explains how his company uses data to help content owners figure out the best pathways to monetization.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Tom Ryan On The Value Of Curation And The Early Days Of Pluto TV
Co-Founder Tom Ryan explains how hands-on curation helps to set Pluto TV apart from other FASTs in the latest Innovator Spotlight from our report FASTs Are The New Cable
Why Magnite Is Bullish On The Future of FASTs
Magnite’s CRO Sean Buckley on ways they are helping clients to stay on top of the shift to FASTs in this Q&A from the new TVREV report, FASTs Are The New Cable.
It’s The Audience (Not The Device), Stupid
Mediaocean’s Michael Tuminello explains why brands need to focus on audiences, not devices or delivery methods.
Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo
MadHive’s Craig Berlingo sits down with TVREV’s Alan Wolk in this Fireside Chat from TVREV’s Special Session at the StreamTV Show.
Streaming Has Been Embraced By Gamers And There’s No Going Back
Download Samsung Ads’ newest white paper. Only at TVREV.
Working With The Best Kingdoms In CTV
Smart TV/CTV merges the best of TV and digital to deliver a better consumer experience. Advertisers/Players should too.
A (Media) Ocean Washes Over Cannes
Mediaocean’s David Berkowitz on why they’re making waves at Cannes and what their Drishyam AI acquisition is all about.
How VIZIO’s New Co-Viewing Metrics Increase Efficiency For Buyers And Sellers Alike
In this exclusive interview, Charbel Makhoul, General Manager, Vice President of Product Management, Data Science and Analytics at VIZIO details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement.
Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem?
TVREV Thought Leaders Circle members share their takes on the potential boom in CTV advertising as Netflix, Disney and HBO join the ad-supported ranks.
How Conviva Helps Programmers Make Better Content Decisions
Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.
Why Is The IRIS_ID Neutral?
IRIS TV’s Richie Hyden explains how keeping the IRIS_ID neutral allows them to work with all parties.
How Guaranteed Business Outcomes Are Helping LG Ads Solutions Make Its Mark
LG Ads Solutions President Serge Matta explains the value of guaranteed business outcomes in this excerpt from TVREV’s latest special report.