“In the past, there was legacy and everyone else. Now everyone’s in the same boat,” Friedman says

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

“We are programming them and funding them at levels that give us the ability to enhance our television business,” the CEO said.

“Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos,” said Nielsen CEO Karthik Rao

Netflix was not only the most-watched among the streaming platforms, but it also ranked highest for overall experience, content appeals and ad experience.

Network provides high-octane programming as distributors build skinny sports packages 

“In joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman. 

Satellite companies tell judge antitrust issues should continue to be litigated

Inscape, Vizio’s smart TV data company, said it expanded its agreement with TVision, which focuses on measuring viewer engagement, enabling the companies to examine personified cross-platform viewing behavior, including co-viewing.