
The Future Of Television. Dissected Daily.
How FAST Platforms Are Bridging The Gap Between Old School TV And New School Streaming
Brandon Katz explores FAST platforms, with their mix of linear and on-demand programming, help older consumers make the transition to streaming.
Could The New Disney+/Hulu App Dethrone Netflix?
Data from Parrot Analytics indicates that a combined Disney+/Hulu app checks all the boxes in its quest to overtake Netflix as the #1 streaming app.
At Netflix, A Few Hits Subsidize Many Misses
New research from Parrot Analytics shows how at Netflix, a handful of hits are what’s paying for all those misses.
Will Box Office Hits Finally Help Netflix Get Traction In India
With the rights to two big box office hits, is Netflix poised to actually become a player in the Indian market?
Scoring Big in Streaming: The Critical Role of Sports Broadcast Rights
As peak demand surges, securing streaming sports rights becomes ever more critical. Brandon Katz delves into the escalating battle and what it means for the future of streaming.
Are Hulu's Linear Leanings A Potential Pitfall To Disney's Streaming Strategy?
Will Hulu’s reliance on linear library content prove a boon or boobytrap for Disney’s streaming strategy in the years to come?
The Rise of FAST: What Are Consumers Really Watching?
On three of these four major FAST services, viewers seem to prefer one form of content over another. Brandon Katz breaks down why that is and what it means.
Streaming’s Latest Balancing Act: New Releases Vs. Old Favorites
While Apple TV+ relies on new releases to boost demand, Disney+ looks to old favorites. But as data from Parrot Analytics shows, deciding which direction to go is a real balancing act.
Netflix's Declining Supply Share Is A Sign Of Streaming's Changing Dynamics
The so-called “Streaming Wars” have never been a zero-sum game. Brandon Katz looks at how Netflix’s changing supply share is a reflection of a maturing streaming market.
From Scorsese To Swift: The Films Set To Dominate The End Of 2023
Brandon Katz looks at data to get the handle on which fall movies have the greatest pent-up demand.
Demand Dynamics: How Major Streamers Distribute Their Bets
Which streamers rely on a handful of hits for most of their viewing demand and which rely on a broader array? The answer may surprise you.
From the Gridiron To The Big Screen: The High Stakes Game Of Resource Allocation
Supply share (how many shows are created in a specific genre) vs demand share (how many people are watching those shows.) Brandon Katz compares Soaps vs Horror Films and guess which one wins.
Decoding TV Demand: Which Genres Rely on Mega Hits and Which Spread the Love?
Brandon Katz dives into the TV genre wars, revealing which genres lean on mega hits and which offer a broader appeal.
Streaming's Double-Edged Sword: Rising Numbers, Slowing Momentum
Brandon Katz looks at why the raw number of streaming titles keeps growing even though the content boom is slowing down.
The Rise And (Sort Of) Fall Of Binge-Watching: An Analysis Of Streaming Release Patterns
Do viewers still love binge watching as much as they did at the start of the streaming era? New data from Parrot Analytics suggests the passion is starting to cool off.
Netflix's Strategic Bet: Can Greta Gerwig Breathe New Life into Narnia's Dormant Franchise?
Netflix is hoping that Barbie director Greta Gerwig can work her own magic in Narnia. Here’s why that may be a bigger hurdle than it seems.
Could Hollywood's Stalemate Prove The Wisdom Of Netflix's International Strategy?
Why Netflix’s early decision to expand internationally leaves them in excellent position versus their competitors during the writers and actors strikes.
Netflix's Winning Strategies: Hits, Franchises, and International Appeal
A look at how Netflix’s data-driven content strategy has resulted in hits from a broad array of genres.
How Ted Lasso Got Viewers Around The World To “Believe” In Apple TV+
Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?
Disney's Strategic Gamble: Combining Hulu and Disney+ for a Four-Quadrant Streaming Service
Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.