The company’s new Commercial Feed+ dataset promises comprehensive ad reporting across linear and streaming.

While NBA and the PGA Championship took top spots for TV watch-time last week, college softball jumped into the ranking at No. 10, per Inscape data.

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

Inscape data for May 1-7 reveals that viewers were favoring sports programming.

NBA games captured 4.50% of all live, linear minutes watched April 24-30, per Inscape.

Plus some viewership insights on the now-canceled Tucker Carlson Tonight, via Inscape.

Post-season NBA led Inscape’s ranking of most-watched TV programs, with games scoring nearly 4% of all minutes watched last week.

The 2023 Masters Tournament and related coverage scored over 4% of all watch-time during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape.

This year’s Masters had the most linear minutes watched for Thursday to Sunday, according to Inscape, along with a higher share of Sunday watch-time vs. last year

NCAA basketball tournaments lead Inscape’s most recent ranking of the most-watched TV programming, while NBA jumps into the top five and MLB takes sixth place.

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

Data from Inscape reveals just how much time people are spending watching March Madness live this year.

VIZIO’s case study measured the impact of three different Home Screen activations across multiple advertiser categories in delivering against brand KPIs.

Weekly watch-time increased for men’s college basketball games, while the Oscars take fourth place on the program ranking.

For the first time this season, women’s college basketball makes it into the ranking of the most-watched programs, landing at No. 17. Meanwhile, men’s college basketball and NBA games hold steady in first and second place, respectively.

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results.

Men’s college basketball captured 2.37% of all live, linear minutes watched during the week, while NBA games accounted for 1.38% of watch-time.

CreatorIQ examined the advertising strategies and influencer marketing campaigns to evaluate which brands made the biggest social impact in terms of impressions, share of voice and engagement during the Big Game.

With the NFL season over, other sports are filling its place when it comes to capturing watch-time — but thanks to a weekend rerun marathon, ‘Yellowstone’ also made the top ten program ranking for Feb. 13-19.

Logan Paul and KSI’s new Prime Hydration drink has been making waves in 2023, becoming the official sports drink of UFC. Their global expansion continues, as they ran an ad during the Super Bowl pregame — the first creator-owned Big Game commercial ever.