Inscape’s Q3 Market Trends research shows just how much native apps are growing in a very short amount of time.

NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.

Major League Baseball’s postseason TV product is at a crossroads. So it’s worth examining some solutions to help it pull out of the tailspin.

The NBA In-Season Tournament presents a radical shift for American sports at a time of radical need.

“Quiet-quitting” stayed prevalent in Q2 as sports and news helped keep audiences tethered to cable and satellite, to some extent.

MLB’s success this season is staring at a lot of TV uncertainty on the horizon.

A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.

TikTok appeared on Fox News right after debate participants lobbed criticism at the app. It ends up that’s nothing new for its TV ad strategy.

Sportsbook brands are growing their TV footprint, by looking at non-sports programming as well.

As YouTube grows aspirations with the NFL, it’s also seeing shrinking video lengths elsewhere.

Streaming exclusivity pushes to cut college football audiences into even smaller pieces… so why do it?

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

The Pac-12 was effectively killed off last week… by TV.

Big 12 expansion is less about pulling ahead than it is about keeping pace with a rapidly evolving TV rights environment for college football.

If ESPN takes investments from its top league partners, it has ripple effects.

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

Spider-Man’s popularity is booming, which spells great things for Sony, in particular.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.