The NFL's 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.

Recent comments from Marvel's Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.

Roku's latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn't)

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.

ESPN's going to shift to a TV app format (ESPN+ or otherwise) at SOME point... that point just won't come until other business concerns work themselves out.

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.

Twitch is taking centerstage with the NFL and other content partners, but also can't lose what makes it unique at the same time.

With just two games between bad teams on Thursday, the NFL's ability to grab audiences on Thanksgiving could be thoroughly tested.

The Pac-12's latest streaming announcement misses the mark once more as the league won't just focus on trying to get live games to fans.

With digital TV growing by the day, it's more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:

T-Mobile's TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace?

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company's recent partnership announcement with iSpot.

After drawing an impressive 435K viewers to just play "Among Us" and talk about voting, AOC identifies a path toward future voter engagement

The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?

Black Widow's latest delay puts an even greater emphasis on Disney+'s Marvel shows to carry the flag for its highly profitable movie franchise.

Quibi's potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?