In this Innovator Spotlight from our new report on the Contextual Revolution, Gracenote’s Trent Wheeler explains why standardization is key to contextual’s success.

The case for television’s return to its pre-Golden Age mass market roots and why live content is heating up again.

In this exclusive Q&A, Flashtalking by Mediaocean’s Grant Parker provides insight into the reasons the upcoming merger with Innovid is going to shake up the industry.

TVREV’s Thought Leaders Circle members share their thoughts on the rise of contextual targeting on CTV.

The case for why local broadcasters should be all over NBCU’s cable networks and why WBD’s deal with the NBA is another nail in Venu’s coffin.

In this excerpt from our new report on Retail Media and CTV, we look at why exactly advertisers like retail media—what’s in it for them?

Amazon finally euthanizes Freevee, folding it into Prime. Meanwhile Netflix releases big new subscriber numbers but what do they really mean?

LG Ad Solutions’ Serge Matta talks about why everyone’s so hot on retail media right now in the lastest Innovator Spotlight interview from our new report on Retail Media and CTV.

Q&A with Magnite CRO Sean Buckley about their long-standing and ever-evolving relationship with Disney.

The loss of $16B in political ad dollars is going to be tough for the industry to get used to. Some tips on how to cope. Plus a look at why the TV OS is more important than ever and a non-partisan political observation.

Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)

Samsung Ads’ Justin Fromm discusses the findings of their new report on Streaming’s Loyalty Crisis in our latest TVREV Thought Leaders Circle video.

What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.

Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.

Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.

In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.

What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.

Do Mr. Beast’s Amazon troubles point out greater Creator issues. Plus some data to back up the notion that not enough ads dollars are flowing to streaming.

What's the one trend that more people in the industry should be paying attention to right now? Our esteemed Thought Leaders Circle members weigh in.

Comscore and VIZIO show that it is possible for industry players to collaborate and why bringing SMBs onto CTV was all the buzz at AWNY this week.