The Future Of Television. Dissected Daily.
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn't mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.
Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience
Google continues to present its products in interesting ways during baseball broadcasts -- a strategy that may be informed by its audience.
The GOOG, The Fad and The Fugly
People's attention is a tricky business. And keeping up with all the latest? Almost as hard! Here are some developments that have us thinking right now.
Will YouTube TV Shake Apple Into Competing? Or Has It Already Headed to a New Platform?
It’s likely, after all those years of frustration with the pay-TV industry, that Apple’s attention is now focused elsewhere. Several reports suggest the company is turning its flagship iPhone into the next media platform – augmented reality – rather than continuing to try to fix the last one.