IRIS.TV helped publisher partners get the most out of the Royal Wedding by optimizing the abilities of new and existing video inventory.

Brand safety concerns persist in 2018, which could be forcing a brand migration to premium environments for advertising inventory.

Unpaid Facebook posts have never meant less to publishers and brands -- so it's best to direct those resources elsewhere to impact bottom lines.

Content recommendations are largely run by AI, but humans are getting involved to help provide more editorial control and trust.

Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.

With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.

Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?

With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.

IRIS.TV, which specializes in maximizing revenue through video personalization technology, has announced its global expansion into more than 20 countries today.