The Future Of Television. Dissected Daily.
What Is Media Monitoring And Why Should You Care About It?
CCR Media CEO Shea Kelly explains what media monitoring is and why it is so important in today’s complex environment.
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a "cost-per-impression" model that captures viewing on other platforms. So what's everyone else in broadcasting waiting for?