Twitter Is A Platform In Search Of A Purpose

Twitter is facing many problems, but the more existential one of why it exists may be the most pressing.

Alan Wolk 5/5/23 Alan Wolk 5/5/23

Branded Content Is The Star Of The Newfronts, BlueSky Dispatch

Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?

John Cassillo 5/13/21 John Cassillo 5/13/21

Would Netflix's 'N-Plus' Be a Value-Add, or More Digital Clutter?

It's clear what Netflix might want to do with something like N-Plus... but does anyone need it?

John Cassillo 9/9/20 John Cassillo 9/9/20

MLB's New 'Film Room' Further Democratizes Sports Video

MLB's new "Film Room" product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

David Bloom 3/23/20 David Bloom 3/23/20

ViacomCBS' VidCon Cancels

The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall.

Mike Gasbara 9/23/19 Mike Gasbara 9/23/19

Fraud Finds Its Way To Influencer Marketing

David Bloom 6/4/19 David Bloom 6/4/19

Fortnite Becomes The Social-Media Experience Of Teens' Choice

The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it's more a social-media site and messaging service too. Brands need to adapt to reach that audience.