The Future Of Television. Dissected Daily.
Sports Media Rights: Current TV Deals and What's on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course
NBC Sports Network's Demise Wasn't Due to Too Much Sports on TV
NBC's move to sunset NBCSN wasn't about sports -- it was about keeping cable afloat as it pivots to streaming.
Can the Premier League Boost NBC's Peacock (or Vice Versa)?
Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan... which isn't a great sign for it going forward.
For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet
The NBA's potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic.
Bud Light Scores Audience Attention During World Cup
Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.
Overwatch, MLS and the Rapidly Expanding Esports Broadcast Market
The market for esports broadcasting continues to surge, and that'll only grow more as traditional sports like MLS jump into the content pool.