The Future Of Television. Dissected Daily.
Let’s Make A Deal: Should Platforms Sell That Sweet, Sweet Data, And Other Pressing Questions
Data, and metadata, were supposed to change the TV industry. But as the industry moves online, its constituents are finding problems everywhere with data, from ad targeting to search and recommendation, to just getting useful data from partners. One idea, buy back the data distributors collect about your shows. At least then it’s a negotiation, not a hostage situation.