The Future Of Television. Dissected Daily.
How LG Uses Data To Stand Up The FAST Channels Users Want Most
LG Ads Solutions CEO Raghu Kodige explains how ACR data helps it to personalize its FAST for users and advertisers alike.
Stop Throwing Away Valuable Content With Unpaid Facebook Posts
Unpaid Facebook posts have never meant less to publishers and brands -- so it's best to direct those resources elsewhere to impact bottom lines.
Personalized, Premium Video Ads Get Better Results
With video ads popping up everywhere, brands and publishers are anxious to get on board. But premium and personalized is time (and money) better spent.
The Brands Are Alright (with Surrendering Their Digital Ad Business?)
Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?
Brands, Publishers Stare Out Into the Abyss of Facebook's Algorithm
With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.
AI, Personalization Poised to Power TV Advertising's Future
AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.