Short videos have grown views by nearly 1000x since January 2021, yet uploads haven’t risen by the same amount. Time for brands to jump in?

A new metric from Tubular Labs connects viewership of product videos online with Amazon purchases by those audiences in the next 30 days. Electronics purchases had a particularly high correlation, but more broadly, the metric will help publishers better pitch the value of their audiences.

Amazon is about to make Andy Jassy, the company's just anointed successor to Jeff Bezos and an expert on cloud computing, one of the most powerful people in Hollywood. So does this guy even watch TV?

Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences.

Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who's winning, and what the future holds for CTV advertising.

Four big Hollywood media companies signaled this week that they're steering hard into their streaming-video future, with reorganizations, write-offs, a new global focus and more. It's bad news for theaters, cable TV operators and old ways of doing business.

The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall.

Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers.

Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows.

Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don't trust are a big part of the problem.

Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won't affect its bottom line like some of those others.

World of Wonder founders Randy Barbato and Fenton Bailey have ridden hit show RuPaul's Drag Race into a diversified TV production company with live events, retail operations, an SVOD channel, major social-media presence and more.

As users switch from pay TV to online services, they'll look for unique programming to decide where they subscribe, a new study suggests. And they don't plan to subscribe to many services either. The streaming wars could get very rough very soon.