The Future Of Television. Dissected Daily.
Local Heats Up, Cannes Preview
This week we look at why local advertising is becoming an even bigger deal (pun intended) and preview what to look for at Cannes.
Nick Troiano On How Buying AdTheorent Advances Cadent's Omnichannel Ambitions
Cadent CEO Nick Troiano explains why they are going omnichannel, why you should too and how their AdTheorent purchase will help get them there faster.
Hot Takes: TVREV's Thought Leaders Weigh In On Post-Strike TV's Future
TVREV’s Thought Leaders Circle members weigh in on how they see the industry changing once the Hollywood Strikes are finally settled.