The Future Of Television. Dissected Daily.
WaPo’s Lesson For Big TV, Roku Just Can’t Win
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
Digging Deeper into Nike's 'Crazy' Advertising
Diving deeper into the data behind Nike's "Dream Crazy" ad campaign on both TV and social video a year after its release.
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video?
Why VR Needs Serialized Content Right Now
There are some plans for serialized VR content to debut this year, although none of those have been made public as of yet. When those details arrive, it will hopefully prove to be compelling and addictive programming that can drive more people into headsets.