The Future Of Television. Dissected Daily.
Despite Tech Advances, Local Ad Sellers Under Pressure to Achieve Growth Goals
A report from Frequence, a Madhive company, found that 65% of local ad sellers say they face moderate to extreme pressure to grow digital ad revenue by 20% or more.
NAB Show's Online Video Conference Sizes Up Shift to Audience Buying
The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.