TVREV Co-Founder and Lead Analyst Alan Wolk hosted Mediaocean’s “The Big Picture” event this week and kicked it off by providing a ten-minute overview of the big trends he’s seeing in TV this year. It’s a spin off of an article from earlier this month called Nine Big TV-Related Things We’re Looking At Right Now.

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”