The Future Of Television. Dissected Daily.
Magnite’s Rebekah Kennedy Explains Brand Partnerships To A Teenager
Rebekah Kennedy, Director of Brand Partnerships at Magnite, explains what she and her company do to teenager Jensen Muller.
You Don't Have To Be An Oracle To Know That Digital Advertising Is Brutal
Even big players like Oracle, Adobe, Verizon, and AT&T have a tough time cracking the advertising game, often losing out to tech giants like Google and Meta. It's a good reminder that diving into retail media will come with big risks.
Is the Open Web Worth Saving? Or is it Already Too Late?
The obituaries are being written for the open web left and right. The question is who or what can save digital advertising on the 'long tail’ - or if AI is about to make it all worthless.
Google's Cookie Delay Upends an Entire Cookie Replacement Industry
Google's decision to postpone cookie elimination shakes the core of a burgeoning industry focused on alt-ad-tech, raising questions about the future…
The Digital Ad Market's Seemingly Endless Inertia
Despite shifts in the digital ad industry, with emerging players like Walmart and Roku, industry giants Google, Facebook, and Amazon continue to dominate, raising questions about a possibly Triopoly.
Digital Advertising Under Fire From All Sides, Sinclair’s Bally Sports RSNs Headed For Bankruptcy Court
The DOJ is coming for Google and the IAB is coming for Apple. Plus why we’re still bullish on streaming RSN apps.
Pop-Up Mobile Ads the Latest Format Waging War on Consumer Experience
Pop-up ads are wreaking havoc and publishers are trying to combat the bad ad format and improve consumer experience again.
Publishers Push to be Part of the 'Future of Cable'
Publishers want to be part of the "future of cable" -- which in part, is going to hinge on the growing value of Connected TV and OTT.
Mobile ad budgets set to rise, but marketers need proper tools
Forrester's recent study shows that nearly 75 percent of marketers are diving head-first into mobile for 2018, but less than half have the right tools.
Geofencing, Customer Experience Helping Physical Retailers Compete Digitally
Geofencing and prioritizing mobile technology within the in-store experience is helping brick-and-mortar retailers compete vs. online.
Visuals (Like Video) Get More People Reading (Watching) the News
Rounding up the week in mobile advertising and digital ads, there are now even more compelling reasons to use visuals for your news.
Brands Should Make Sure Stories are Designed for Smaller Screens
TV[R]EV speaks with Digitas Studio VP/Group Director Mark Book on the evolving digital marketing space, influencers and what's next for mobile.
MVPDs Hold On Tight While TV Re-targeters Hope to Avoid Pitfalls of AdTech
Everyone’s in TV for the [R]EVenue, and that’s what we’ll be covering each week in this Wednesday newsletter.
NAB Show's Online Video Conference Sizes Up Shift to Audience Buying
The core theme of the vigorous discussion: the evolution of media buying away from age and gender, and toward a host of other data points.