Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.

As the industry looks to transition to streaming, the JIC is helping to create some sorely needed consistency.

Big budget TV image campaigns don’t seem to have much of an impact. Until your brand makes a misstep or is accused of one.

If you asked ten ad tech veterans what constitutes first-party data, you’d likely get ten responses that all map back to identity. From email addresses to demography, the industry’s view on what defines first-party data tends to focus exclusively on audience data. But are we missing part of the point? What about context and all of the data associated with it too? Shouldn't we be paying attention to that too?