TikTok is coming to TV.

It’s starting off on Amazon TV at first, but we’d be shocked if it didn’t quickly expand its footprint throughout the entire TV ecosystem.

And TikTok isn’t the first social media platform to make the leap to TV—YouTube has been available on TV for many years, and the amount of YouTube video that’s watched on an actual TV set has been growing rapidly.

Thought Leaders Circle member Lance Neuhauser, President, Commercial at Mediaocean, discusses his company’s recent acquisition of Flashtalking and why it positions them to succeed in a converged media world.

Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising.