The recent deal between VIZIO and SpringServe to implement Tiles, highlights the growing importance of the TV operating system.

Our thoughts on the Netflix/Roku rumor and why CTV desperately needs standardization everywhere.

Conviva’s Nick Cicero discusses why content discovery is such an important tool for streaming services to grow and retain their customer base.

“If you are just looking to buy inventory, then you can do that directly from the various programmers and you can buy that inventory very cheaply. But you are not getting any sort of targeting,” notes Raghu Kodige, CEO of LG Ads. “Whereas when you buy directly from LG ads, you are buying a specific audience based on a very strong layer of data. We can give you data about viewers across linear TV and across all the other apps, because we can capture what is on the glass.”