Streaming services need to weight the popularity of a new series with their potential impact on the bottom line. Brandon Katz unpacks what content teams need to consider.

Conviva’s Nick Cicero explains how Conviva’s data helps programmers track viewing patterns in order to determine which shows to invest in.

As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their "Moneyball Strategy" for content acquisition.