The Future Of Television. Dissected Daily.
Fall Preview
A look into three of the biggest topics you need to keep an eye on to stay ahead of what's going on in the business this fall.
The Disney+/Hulu Combo Platter: Ultimate Churn Solution Or Too Much Of A Good Thing?
Is the combination of Hulu’s new content with Disney’s classics the right way to keep viewers in place? Or is single-serve the way to go? Brandon Katz has some thoughts.
Max Gets Sporty, The JIC Gets Inclusive
Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.
Churn, Baby, Churn: Streaming Services Gird For A Challenging 2022
Major streaming services could face a hurricane of cancellations and churn rates past 30 percent, a new report suggests. They better figure out some new tactics less dependent on their legacy operations.
Subscription Video Services Hitting The Churn Zone At Crucial Time
Subscription-video churn rates jumped in the first quarter as locked-down consumers tried new services and cancelled others, a Parks Associates study found. For newcomer services, it'll be a big challenge to attract and retain customers.