Disney steps on a political land mine again, consumers still love bundles.

Market fragmentation and confusion may lead to new opportunities to re-aggregate broadband, legacy TV, OTT apps, gaming and more, PwC says in a new report. That could pave the way for a cable comeback if it can solve consumer problems with billing, search and more.

Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit.