Until broadcasters recognize the value of nurturing their free-to-air audience, OTA viewing will remain a niche option rather than a mainstream alternative to paid services.

It's time for a new regulatory framework for television/video – one that embraces the realities of our digital world while preserving the core principles that have guided media regulation for decades.

NBCU is doubling down on contextual and shoppable, the years two biggest trends. But will they stick? Meanwhile, Dish and Direct are looking at how to ditch broadcast. But can they?