The Future Of Television. Dissected Daily.
How Tubi's New “Dead Hot" Provides A Brand Safe Pathway To Incremental Audiences
In this Q&A, Tubi’s Cynthia Clevenger explains the strategy behind Tubi’s new original “Dead Hot” and how that helps advertisers reach incremental audiences on streaming.
How Samsung And Marriott Are Revolutionizing Brand Storytelling In Streaming
In our latest Thought Leaders Circle piece, Samsung’s Cathy Oh and Marriott’s Annie Granatstein discuss the thinking behind Marriott’s new branded content series on Samsung TV Plus.
Branded Content Is The Star Of The Newfronts, BlueSky Dispatch
Data-driven branded content makes a splash at this year’s Newfronts, but is the splash BlueSky is making actually sustainable?
Marketing Minute: Who's Scoring World Cup Attention?
The FIFA World Cup has earned attention even without the United States being in this year's tournament. A look at the brands and teams generating buzz.
Data's Making Branded Content More Valuable to Publishers (and Brands)
Increasingly, publishers and brands are taking back control of their audiences, and as a result, serving up more relevant content and ads.