The Evolving Media World of Blockboard’s Matt Wasserlauf

In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation. Meet Matt Wasserlauf, CEO and founder of Blockboard, the first digital video platform built on Ethereum blockchain, is one of the original disruptors of the TV business

Alan Wolk 11/17/20 Alan Wolk 11/17/20

The Key To Frequency Capping: Q&A With MadHive's Adam Helfgott

TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied.

John Cassillo 9/9/20 John Cassillo 9/9/20

AdLedger Explains CryptoRTB

Fraud's growing presence in TV environments calls for new solutions. AdLedger's Christina Cacciapuoti explains more about the CryptoRTB protocol.

John Cassillo 6/10/20 John Cassillo 6/10/20

MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]

MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments.

John Cassillo 3/11/20 John Cassillo 3/11/20

State of Ad Tech Study: 92% See Need for Industry-Wide Standardization

It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem