Bud Light's ads scored with audiences during this year's World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.

Despite evidence that Facebook (and Google) can't really control their algorithms anymore, some brands are still happy to hand over their business. Why?

With personalization demands high and Facebook's algorithms changing rapidly, video content producers are up against tough choices.

AI and personalization are shifting the way customers and brands interact, and it's also affecting the way content (and ads) are served up via video.