
The Future Of Television. Dissected Daily.
Vibe.co’s Arthur Querou On Why SMB Self-Serve Is The Next Big Thing
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.
Amazon Goes All In For Ads, Syncbak Launches A New(ish) Local Streaming App
Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This week’s TVREV highlights, and more news across the industry.
Telly Will Live Or Die On The Buzz, Upfronts Offer Few Surprises
Why Telly’s free TVs are generating so much buzz. And why the Upfronts really aren’t.
𝗧𝗵𝗿𝗲𝗲 𝗠𝘆𝘀𝘁𝗲𝗿𝗶𝗲𝘀 𝗢𝗳 𝗧𝗵𝗲 𝗧𝗲𝗹𝗲𝘃𝗶𝘀𝗶𝗼𝗻 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱
We explain some things that seem to be baffling people at NAB, Possible and MIP this week.
The OS Wars Heat Up, Big Brands Don’t Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TV’s ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.
Once More Into The Breach: Our Fearless Predictions For 2023
Once again, TVREV’s annual predictions about what to look for in the year ahead.
Building A Better Streaming Service For Latin American Markets
Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.