The Future Of Television. Dissected Daily.
Meet Vibe.co CEO Arthur Querou
TVREV caught up with Querou to find out how Vibe is redefining TV advertising for small and medium-sized businesses.
Amazon Goes All In For Ads, Syncbak Launches A New(ish) Local Streaming App
Amazon just moved around 50 million US viewers to ad-supported streaming and what that means. Plus how do you get over 300 local broadcasters on a single app.
This Is Not Your Grandmother's TV. LG's Tony Marlow On How CTV Is Transforming TV Advertising
LG Ad Solutions CMO Tony Marlow discusses the transformative impact that Connected TV (CTV) is having on television advertising.
Hot List: Everyone (But Streamers) Wants TV Tran$parency
This weekโs TVREV highlights, and more news across the industry.
Telly Will Live Or Die On The Buzz, Upfronts Offer Few Surprises
Why Tellyโs free TVs are generating so much buzz. And why the Upfronts really arenโt.
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐ ๐๐๐๐ฒ๐ฟ๐ถ๐ฒ๐ ๐ข๐ณ ๐ง๐ต๐ฒ ๐ง๐ฒ๐น๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐ฒ๐ฑ
We explain some things that seem to be baffling people at NAB, Possible and MIP this week.
The OS Wars Heat Up, Big Brands Donโt Necessarily Want Granular CTV Targeting
TiVo fires the latest salvo in TVโs ongoing OS wars and a look at why digital style targeting on TV leaves big brands cold.
Once More Into The Breach: Our Fearless Predictions For 2023
Once again, TVREVโs annual predictions about what to look for in the year ahead.
Building A Better Streaming Service For Latin American Markets
Building a sustainable streaming-video company is a complicated business. Four executives from Vizio, Chicken Soup for the Soul Entertainment, Amagi, and TelevisaUnivisiion talked best practices and lessons learned as part of a recent event designed to help Latin American startups navigate the challenges of the streaming video industry. Among other tips: take care of your distribution partners, and get clear on which data matters to your business, especially for targeting ads and program suggestions.