The Future Of Television. Dissected Daily.
Audience Data Behind The Caitlin Clark Effect
Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.
ESPN Pays Up To Keep NCAA Championship Rights. What’s Next?
ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.
Women’s World Cup Grows Advertisers Amid Time Zone Juggle
Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.
iSpot First-Half Report Reveals TV Shifts Already In Progress
iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.