Women’s sports are booming, but perceptions remain rooted in years past. A new report from Paramount Advertising helps dispel those myths with a roadmap for brands who want to take advantage of this growing market.

Caitlin Clark puts up big numbers both on and off the court, as we dive into her impact on TV and social video.

ESPN paying up for NCAA sports championships is all part of a larger plan — but one that looks tougher by the day.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.