What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.

Viewers are still watching a mix of pay TV and streaming, albeit via apps, and why Roku’s been getting heart emojis from Wall Street.

This week on TVREV, Wall Street’s CTV misread, and a summary of articles from across the industry.

Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.

TVREV’s Alan Wolk on Cheddar News talking about what to expect from Netflix’s earnings call and from their advertising platform overall.

Nothing about Netflix’s quarter is surprising so here’s how to bounce back, Apple’s NFL deal i all about the ads.