Hulu understands how many binge-watchers it caters to, so it's preparing ads more tailored to them. But it's also addressing VR - a big move for streaming.

The NBA, Turner and Intel have announced a huge virtual reality initiative that will bring a whole new streaming experience to fans (and maybe brands too).

VR content -- both advertisements and films -- scared audiences this Halloween, and also earned some brand traction in the process.

Recent price cuts to VR headsets won't bring the industry to the mainstream immediately, but it does open a new door for developers.

Firefox released a public update adding support for Oculus Rift and the Vive, making it much easier to use WebVR on headsets.

There are some conversations to be had about the ethical limits of virtual reality, and why it makes sense to discuss these early in VR's evolution..

What if you could capture and share your road trip moments (or any other music moments) and share them with the wider world? What kind of new stories would be told?

If YouTube gets the VR180 camera right, the device and resulting productions could be a big step forward for virtual reality.

Endless Riff's launch is a welcome and early step toward VR becoming the future of live music consumption and concert attendance.