Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

iSpot’s new Q3 TV advertising report highlights the top programs for Spanish-language TV ad impressions, including several newcomers year-over-year.

iSpot’s new report sheds light on the top TV ad trends of the first half of 2022, including live sports’ growing dominance, a Spanish-language impressions surge, and much more.

The next few years. of sports media rights negotiations have an opportunity to alter TV... if any of the rightsholders really change, of course