Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks. And for now, it’s working.

“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley

Springtime is finally here.

Scott McKinley, Founder and CEO at Truthset, explains why he started the company, and how it uses the Data Collective to provide ad buyers, sellers and users of large scale consumer data, with visibility into how accurate their data is to produce better business outcomes.

Another round of 2024 predictions from our TVREV Thought Leader Circle members.

This week’s TVREV highlights, and more news across the industry.

A new study from Truthset reveals just how inaccurate data is — and the benefits of cleaning it up.

After the Truthset panel, We met with Chip Russo, the President and Chief Revenue Officer at Truthset, on the Experian yacht, and he explained to us what his company does, how they work, and about… cookies?

Q3 data from the Truthset Data Collective shows how common inaccuracies are for data points like DMA, military status and more.

Truthset found that family data is often incorrect within big data sets.

Advertisers are missing the mark with Hispanic consumers — something validated audience data can fix.