The unsealed details of the NBA’s new media rights deals with Amazon and NBC shed a lot of light on where the league’s headed (and especially what Amazon wants to do with sports and shoppable ads).

Peacock scored a big win with its exclusive NFL Playoff game, but do short-term gains hurt the league in the long-term?

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

Amazon’s Thursday Night Football has seen higher viewership overall, and significant growth among 18-to-34 year-old audiences.

Live sports are a major draw for audiences, but that doesn’t mean every streaming service should just treat them as a savior.

Apple’s new Friday Night Baseball package is an important foot in the door for the company’s sports rights aspirations.

The NFL doesn’t “need’ streaming in the same way other leagues do. But that doesn’t stop it from making the most of streaming now to optimize its future.

StreamLayer COO Andrew Fleming explains how rightsholders are losing crucial customer relationships when utilizing social-focused platforms to engage fans.

Amazon's new deal with Donald Glover plots a path toward more curation, channels and a better user interface.