The Future Of Television. Dissected Daily.
Annoying Vs. Entertaining: Ad Experiences On FASTs
As part of its streaming services study, MX8 Labs analyzed consumer preferences for some of the most popular FASTs.
Iger Wins The Mouse Wars, The NBA Lends A Shoulder To Roku
Whither goes the Mouse House, so goes the industry. Or at least the old school media companies. Why Iger’s win matters plus why having an NBA shoulder channel is a huge win for Roku.
Flipping And Flopping On Freevee, The Real Story Of The Walmart-VIZIO Deal
What we’re thinking Amazon’s really going to do with Freevee, and why the real story of the Walmart-VIZIO deal has nothing to do with either company.
FASTs Crash The Emmys, Roku Goes Shopping
Why the Emmy only highlight the industry’s urgent need to make more mainstream content + what not to do now that shoppable TV is becoming a thing.
Roku Loves Instacart (But Not Wall Street), Pluto TV Loves The Tonys
Why Roku’s Wall Street troubles continue despite notable subscriber growth and how Paramount continues to spin the Pluto TV flywheel.
Peacock Drops FAST, WBD Gives FAST Channels To Roku And Tubi
Is Xumo why NBCU is shutting down free Peacock and why WBD was smart to sell off some of its library content to Roku and Tubi.
FASTs Really Are The New Cable, The Great Rebundling Continues Apace
Tubi is now available via Verizon FIOS, Paramount+ is now available via The Roku Channel: The Great Rebundling continues.