A deep dive into why linear channels make so much sense for everyone in streaming. Plus the growing frustration with the ad side of the business’s failure to actually solve any of the problems it’s supposed to be solving and where the blame actually lies.

How the JIC is helping to move TV measurement into this century and why Roku’s big plans for Europe start in the UK.

Will Max’s new Sports bundle make them “Must Have TV” and what the JIC and the MRC need to do to make sure the new alternative currencies succeed.