The Future Of Television. Dissected Daily.
YouTube Really Wants To Be TV, Why Mainstream TV Still Matters
If YouTube wants to be taken seriously as TV, it needs to answer some key questions first. And why old school sitcoms are so hot with The Kids right now.
Nielsen’s Gauge Is All About The Others, Cable News Is The New Twitter
All about The Gauge’s “Other” category and why nomenclature matters + the vested interest print journos have in cable news.
Nielsen Revises Gauge Metrics, Bally Goes Bankrupt
The three most interesting takeaways from Nielsen’s revised The Gauge ratings plus what happens to streaming RSNs now that Diamond’s gone bankrupt.
Three Giant Honking Caveats About Nielsen’s Gauge Report
Before you interpret Nielsen’s latest The Gauge report, make sure you read these three crucial caveats from TVREV.