WandaVision's weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules.

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe.

iSpot's Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.

With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time.

A look over the last decade at how Netflix has changed its focus toward more TV -- and how originals play into that growth (and the future).

Boise State's perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence.

The NBA's ratings don't necessarily matter as much as how the league's been able to create an enormous fan base via digital content.

Kevin Feige taking over as Marvel's Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV.