The Future Of Television. Dissected Daily.
Taylor Swift, ‘Eras Tour’ Concert Film Fuel Increase in Earned Media Value for Disney+
CreatorIQ’s March analysis of the video streaming landscape reveals the service grew EMV by 50% month-over-month
The Super Bowl Is A Ratings Smash, New Stealth App Leaves NFL Top Brass Steaming
Over 100 million people managed to watch the Super Bowl on CBS and what that means for broadcast TV plus why the NFL is still vein-bulging livid over the new sports streaming app.
Paramount Scores Ratings Win With Overtime Super Bowl, Swift
Sunday’s Big Game lived up to its high expectations, delivering record viewership for Paramount.
NFL Conference Championship Games Score Watch-Time Increases
The NFL keeps getting bigger, as share of watch-time for Sunday’s conference championships rose once again, according to Inscape data.
NFL Scoring Double-Digit TV Ad Impressions Growth At Midseason
NFL TV ad impressions have ballooned year-over-year, as a new report from iSpot shows.
Hot List: What’s Old is New
This week’s TVREV highlights, and more news across the industry.
NBC’s Sunday Night Football Enjoys a ‘Swift Lift’
The Oct. 1 night game had a notably higher viewership share than previous weeks, per Inscape.
Capital One Finds Perfect Match With Taylor Swift Fandom
Capital One bet on Taylor Swift’s staying power last fall, and have benefited from resulting brand affinity.