The Future Of Television. Dissected Daily.
How Seedtag Uses Contextual To Help Brands Find The Right Moments
Seedtag's Mike Villalobos explains how contextual targeting lets them find "the white spaces" for brands and reflects on how their recent acquisition of Beachfront will allow them to do that better and more efficiently on CTV.
Vevo's Successful Foray Into Connected Television
In this new TVREV in Cannes video, Vevo's Natalie Gabathuler-Scully discusses the opportunities they’ve found on CTV and what advertising trends they are anticipating.
How KERV Interactive Trained Their AI To React Like A Human
From “TVREV In Cannes”, KERV Interactive CEO Gary Mittman discusses how their technology works on both shoppable and contextual, by reacting the way an actual human would.
Not All Content Is Created Equal
In our latest video from Cannes Lions, KERV Interactive CRO Jay Wolff explains why everyone should “KERV it” and why attention metrics are so important.